White Fox started in 2013 as an eBay side hustle run out of a garage by Sydney couple Daniel and Georgia Contos, and has since grown into one of Australia's biggest privately owned fashion brands.
The label built its following through influencer marketing and a strong online presence, helping popularise the festival aesthetic that's become a signature look for a generation of shoppers in Australia, the US, and the UK. It's since expanded well beyond clothing, adding sportswear and beauty lines along the way.
Fitzroy Dress Hire's White Fox edit is a solid pick for a birthday, a night out, or dinner with friends. Based in Adelaide with express shipping Australia-wide, hiring means you can wear a bold, trend-led piece for the occasion and send it back once you're done.
