Wendy Lin launched Lioness in 2009 after spotting a gap most Australian fashion houses had missed: young, fashion-forward women who wanted high-fashion looks without designer price tags.
Lin took a digital-first approach before social commerce was even a term, building the brand's following on Instagram and Pinterest well ahead of most competitors. Today the label is stocked in more than 15 countries, known for bold, going-out pieces that lean into luxury runway trends rather than following them from a distance.
Fitzroy Dress Hire's Lioness edit suits a birthday, a date night, or dinner with friends. Based in Adelaide with express shipping Australia-wide, hiring means you can wear a bold, statement piece for the occasion and send it back once you're done.
